Utopia - editorial design
This is a project at the border between art and design created for the exhibition entitled “Utopia” organized by PUNT designers collective.
The personal interpretation of the concept of utopia led us to create a huge mind map that brings together the whole process of research and documentation carried out in order to understand what is the utopia or what it can be for us. Thanks to the huge failure obtained from our intent, we came to the conclusion (provisional) the desire to give meaning to something is a form of utopia.
For the representation of our concept we chose a large panel where we drew the mental map of our process. also we realized an editorial publication that collects all of the research drafts.
Art direction – design – editorial design