E3G - logotype, branding
Simplifying a font with only exterior lines and a graphic image merely represents E3G; a society dedicated to reducing energy consumption and private companies, following a detailed study of costs, consumption, equipment and investments. The logo is formed by subtle lines similar to those used in the graphs of these technical studies and is based on the concept of reducing.
A graphic is composed of fine lines that distinguish the same values in multiple levels. We have carried out a process of subtraction typographical where we reduce the most famous typeface chosen as a base. These lines are as they work to find the balance and symmetry. The business card are designed and built using a card with a special texture, representing the different insulating materials you work with society.
Visual identity – logotype – branding