Vamos por buen camino - visual identity

This is Vamos por buen camino, a visual identity project for an online format of interviews video, articles, songs for people with different and curious ideas and stories that define the new humanity.


A fresh look for young, happy and positive public is not satisfied with the answers of the current paradigm.


We have designed a logo that transmits closeness, empathy and spirituality values.


We created and printed business cards with a totally eco-friendly paper, accompanying this branding project with an editorial publication that describes the values and characteristics of the project.


Art direction – visual identity – graphic design

Vamos por buen camino - visual identityVamos por buen camino - visual identityVamos por buen camino - visual identityVamos por buen camino - visual identityVamos por buen camino - visual identity